Regions
Rest of European Union
We've established a strong platform in this region and see considerable growth opportunities ahead.
Overview
Our most important country in the region is France.We are market leaders in the Netherlands, the largest fine cut tobacco market in the region.
Our focus is on driving sales across our portfolio to build on our cigarette and fine cut tobacco positions.
For our purposes the Rest of European Union region includes some non-EU countries (e.g. Norway, Switzerland) which we have incorporated on the grounds of geographic logic.